Product Co-creation Centers, or PC3, is a multidisciplinary project at the University of Twente in The Netherlands researching the development of an economically-sustainable and scalable model to boost development of the Base of the Pyramid (BoP) by systematically providing entrepreneurial and creative people at the BoP with the right competences to start-up their own businesses. This initiative is framed within the values of BoP protocol 3.0, as and such, the aim is developing a scalable instrument to support the people at the BoP to successfully transfer from informal markets to formal markets through the expansion of new entrepreneurships. More concrete, the PC3 project researchers how to stimulate BoP to undergo the processes of opportunity recognition and conceptual product development, both guided by business development methodologies for start-ups. One of the current implementations of PC3s is carried out in a medium size town in rural Colombia.